What is selling? I believe the true definition of selling is “the transfer of emotions from one person to the other.” People buy emotionally and back up their decision with logic. If that’s the case, then the second question to consider is what’s more important, EQ or IQ? EQ is the emotional quotient and IQ […]
It’s the Little Things That Have the Greatest Impact
What would you think of a service that got the little things wrong? Tom Peters made the statement years ago “that coffee stains on airline tray tables indicate poor engine maintenance.” Being a sales coach and speaker, I’ve started to notice those little things that can irritate the client. How about announcing the flight number […]
Relationship Selling with Stu Schlackman | Power Up! with NSA North Texas
Selling is both an art and a science, but more art! Bottom line, people buy from people they like, so likability counts much more than ability! What is a relationship selling expert? What is emotional intelligence all about? Where do most salespeople fall short?
Relationship Selling with Stu Schlackman | Power Up! with NSA North Texas
Welcome to the inaugural episode of Power Up! with NSA North Texas! The National Speakers Association is the premier organization for professional speakers, and their members reach audiences as thought leaders, consultants, motivators, and more! Today on the show, Host and NSA North Texas Chapter President Betti Coffey sits down with Stu Schlackman, the relationship […]
Providing Peace of Mind
Think about a purchase you’ve made that gave you peace of mind. Maybe it was a financial investment, insurance, a new home or maybe a software package that saved you time and money. Peace of mind is what everyone wants. You can’t put a price on it or state the specific benefits, because they’re not […]
How You Buy
It’s known in sales that people buy emotionally and then back their decision with logic. Isn’t it funny though, that when clients have objections, they’re usually logical? Your price is too high. I don’t like the way the contract is worded. The specifications aren’t what I expected. Clients typically consider four criteria when deciding to […]
Your Track Record’s Influence
Your track record is critical when it comes to influencing your clients. But not everyone views them in the same way. The four personality styles are influenced for different reasons. A statistic shows that clients would pay their sales person for their advice only 5% of the time. While over 30% of clients think the […]
How Personality Can Impact Your Sales Calls
You meet a prospect for the first time, and open the call by asking, “Did you have a nice weekend?” Their response? “What’s the purpose for this meeting?” So much for the small talk. What goes through your mind? Maybe, I’d like to get out of this appointment as soon as I can. And how […]
Differentiating from the Competition
When you’re ready to purchase a new product, how do you decide what to buy? What are the top criteria you consider in evaluating the best solution? I think you would agree most of us are looking for a great price. That’s why when you see car and truck commercials on TV, they are usually […]
Simplicity Supports Clarity
Have you ever researched a new purchase only to find that there were too many options? What did you do? Sometimes people delay the purchase completely. Or they ask a friend for a referral or even let the product reviews help them decide. If you find the right company or product, you might run into another […]
How to Overcome Client Complacency
How many of you have gone out in the last two weeks and purchased the Encyclopedia Britannica? My guess is none of you. And if you did, it’s now only available in the software version. But why buy it at all when you have Google for free? And, how many of you have bought a […]
