…I start by asking the usual sales 101 question, “what are your most important needs…” WRONG!
Customer Centric Selling-No Goals Means No Solution
Focusing on the goals of your customer puts you squarely in the center of their business. In fact Michael Bosworth, in Customer Centric Selling, writes “experience has taught us that it is far easier for sales professionals to get a buyer to share a goal than to admit a problem.” Goals are what you want […]
