“… the biggest problem sales professionals have is their eagerness and enthusiasm to…”


“… the biggest problem sales professionals have is their eagerness and enthusiasm to…”

Bingo! We just lost control because whoever talks first loses…

… At the 25 minute mark we gave him a 5 minute warning. He ignored it. What was he thinking?…

Have you ever had a sales call turn out differently than you expected?

… But just before the meeting ended, he asked one more question that I think changed everything…

…I start by asking the usual sales 101 question, “what are your most important needs…” WRONG!
Focusing on the goals of your customer puts you squarely in the center of their business. In fact Michael Bosworth, in Customer Centric Selling, writes “experience has taught us that it is far easier for sales professionals to get a buyer to share a goal than to admit...