Personality Styles
Selling in a Crisis

Selling in a Crisis

With the spread of the COVID-19 virus worldwide, world economies have been crushed. Many businesses have closed, some permanently and others temporarily, and companies have furloughed millions of people. One of our favorite restaurants in Addison, Chamberlain’s Fish...

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The Scarcity Effect

The Scarcity Effect

It’s a very difficult time for our country and the world with the COVID-19 virus. I would never have thought of going to the store as soon as I could to buy as much toilet paper as possible. Now that we are approaching a month of sheltering in place, I would think...

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Is Your Price Too High”

Is Your Price Too High”

How many times have you heard, “Your price is too high?” If you’re like me, too many. When the prospect questions your value their only response is, “It’s not worth it”. They may even say, “If you can lower your price, maybe I’ll buy”. But what’s really going on when...

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Rekindling Customer Loyalty

Rekindling Customer Loyalty

I’m sure you’ve experienced an incident like this before. You work with a service company and at one point they disappoint you. You decide to try another service provider (let’s say a car maintenance service) based on a friend’s recommendation and now you are loyal to...

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