Coaching your salespeople is never successful with cookie cutter techniques. Yes, you can ask an array of standard questions for each person, but the interaction and the way you go about connecting effectively with your people is directly related to their personality style. Your goal as the manager should be to build trust, open communication […]
Why Relationship Selling
Research shows that people buy emotionally, then back their decisions with logic. That being the case, then emotional decisions must be made based on trust, honesty, integrity, and likability, making the relationship with the salesperson critical. Statistics have shown that customers make a purchase because of the buying experience, and that experience is relational. That’s […]
Relationship Selling with Stu Schlackman | Power Up! with NSA North Texas
Selling is both an art and a science, but more art! Bottom line, people buy from people they like, so likability counts much more than ability! What is a relationship selling expert? What is emotional intelligence all about? Where do most salespeople fall short?
Relationship Selling with Stu Schlackman | Power Up! with NSA North Texas
Welcome to the inaugural episode of Power Up! with NSA North Texas! The National Speakers Association is the premier organization for professional speakers, and their members reach audiences as thought leaders, consultants, motivators, and more! Today on the show, Host and NSA North Texas Chapter President Betti Coffey sits down with Stu Schlackman, the relationship […]
Building Client Trust
Have you ever had an experience with a sales person where you liked the product, wanted to make the commitment, but just didn’t feel right about it? It’s something most of us experience at one time or another. Everything lines up, but you’re just not sure about the sales person, and whether they have your […]
Clients or Customers?
What do you call the people that do business with you? Are they clients or customers? I believe there’s a significant difference. For example, how would you categorize someone that shops at Wal-Mart. They come to make a purchase – it’s a transaction. Now think about your CPA or lawyer.What do you think they call […]
Three Components of Relationship Selling
One of the biggest mistakes I made in my sales career was assuming that what was important to me was equally important to my customer. I met a prospect in Birmingham, Alabama that wanted a presentation on why our computers were superior to our competitors. I decided to focus on what I considered our unique […]
The Customer’s #1 Reason to Invest With You
“The worst thing a sales person can do is start listing all the features and functions of their solution. You have no clue yet as to whether or not…”
Selling on Trust
Stephen Covey is known for his important and best-selling books starting with his 1st best seller “The 7 Habits of Highly Effective People”. As most of you know Stephen passed away last month, but his legacy lives on in more ways than one. His son Stephen M.R. Covey has become a respected author too, releasing […]
Relationships Trump Everything in Sales
Many moons ago I was competing for a large computer sale against IBM. This sale was ours to lose and we didn’t plan on losing. Our price was lower, our technology was superior, the service levels were better and there would never be any additional fees for upgrading to a larger system. Yet, we lost! […]
