Selling Value
What Clients Expect

What Clients Expect

What Client's Expect Today selling is more competitive than ever. Clients are more knowledgeable; your competition is more astute at articulating their advantage; and technology changes occur so quickly that no one holds a long-term advantage. Staying current with...

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3 Ways to Overcome Price Objections

3 Ways to Overcome Price Objections

You sit down with your customer to see what they think of your proposal. You’re proposing golf shirts for the company with their logo placed on the sleeve. The customer lets you know that your price is too high. In fact, she says, “It’s not even close.” She then lets...

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